Get the Guide: Getting Started with SMB Insurance
There are over 33 million small and medium businesses in the United States, and all of them need insurance. Offering business insurance tailored to SMBs can be a lucrative opportunity to tap into this large market segment, and build new or expanded streams of recurring revenue.
Getting Started with SMB Insurance is free to download, and covers the main things to know if you’re thinking about adding an SMB insurance product to your business’s offerings.
The SMB Insurance Opportunity: What You Need to Know
SMB insurance is a broad category that can include many different types of insurance, and not every SMB needs every insurance type. Get a primer on some of the most common SMB insurance products, and how to know which are right for your business.
How SMB Insurance is Unique
To succeed in the SMB market, insurance products usually need to be designed specifically for SMBs’ unique needs, particularly when it comes to balancing protection and cost. Learn the key ways that offering SMB insurance differs from personal line insurance or business insurance targeting the enterprise.
Getting Started with Offering SMB Insurance
Once you’ve made the decision to offer SMB insurance, the next step is getting to market. Get a breakdown of the most common go-to-market paths for offering SMB insurance, along with an explanation of requirements like licensing.
Marketing SMB Insurance
Like any product, maximum success for an SMB insurance offering requires consistent marketing support. Learn what to keep in mind for marketing an new SMB insurance product.