3 Reasons Cybersecurity Firms Should Offer Cyber Insurance
Cyber threats are on the rise, and businesses of all sizes and industries are at risk of significant financial losses and reputational damage in the event of a cyber attack. While SMBs are regularly targeted by cyber criminals, however, it can be difficult for them to secure cyber insurance coverage that meets their needs.
For cybersecurity firms that serve SMBs, this is a great opportunity to expand your business by offering cyber insurance. In this blog post, we break down 3 compelling reasons why cybersecurity firms should offer cyber insurance to their clients.
Reason #1: Your customers need cyber insurance
Cybercrime is rising across the board. In 2021 the FBI's Internet Crime Complaint Center received 845,000+ complaints, with total losses that exceeded $6.9 billion. 2022 had the second-highest number of data compromises in the U.S. in a single year, and the total cost of cybercrime is predicted to hit $8 trillion by the end of 2023 (then grow to $10.5 trillion by 2025).
As frequency has grown, so has the cost to individual businesses. The average cost of a data breach for businesses in the United States reached a staggering $9.44 million in 2022. These kinds of unexpected costs would be taxing for even a large, highly profitable enterprise, but they can be devastating for small to medium businesses. Some never recover.
Your customers need a way to safeguard their operations from the harmful consequences of a cyber incident, and cyber insurance can help.
Cyber insurance protects individuals and businesses from digital risks such as data breaches, phishing attacks, and other types of cybercrime. It usually provides financial coverage for expenses related to recovering from a cyber attack, such as legal fees, data recovery, customer notifications, and reputation management. It offers a safety net that allows your customers to mitigate the financial burden and operational disruptions caused by cyber incidents and provide some relief while they recover and rebuild.
With the increasing frequency and complexity of cyber threats, cyber insurance has become an essential component of any comprehensive risk management strategy for all businesses. This creates an opportunity for you to offer your customers a solution.
Reason #2: Cyber insurance is a huge opportunity to grow your revenue
With approximately 33 million SMBs in the United States alone, this segment represents a significant portion of the business landscape. The insurance industry as a whole is also quite substantial, with P&C premiums totaling over $710 billion in 2021. Providing comprehensive cyber insurance lets you tap into this market, and creates the opportunity to generate significant revenue streams while filling a critical gap and meeting SMBs’ legitimate needs for cyber insurance protection.
Cybersecurity firms are already at an advantage in the market. Because cyber insurance is so aligned with your core business, you’ll be selling to your existing customers. Younger buyers in particular have reported that they prefer to buy financial products like insurance from brands they already know and trust, rather than a traditional provider. Since you already have a relationship with your customers around protecting them from cyber threats, buying their cyber insurance from you is a natural choice.
Reason #3: Cyber insurance reduces customer acquisition costs and deepens customer relationships
Expanding your business and adding new products can be a significant (and expensive) undertaking. But an important aspect to remember with cyber insurance is that you won’t be marketing to new customers. Instead, you would be selling to the same audience with whom you’ve already invested time, effort, and money.
Not only does this streamline your sales and marketing processes, but it also allows you to generate additional revenue without incurring new customer acquisition costs. By weaving cyber insurance into your current marketing efforts, you can seamlessly expand your service offerings and build additional revenue per client.
Providing insurance to your existing clients can also help boost your customer retention. Insurance is a very “sticky” product with an average 84% customer retention rate. The additional touchpoints can help keep your brand top of mind, and the valuable protection your customers buy from you is another differentiation point against the competition.
By strategically integrating insurance into your product lineup, you can boost your revenue, strengthen customer loyalty, and further position yourself as a trusted partner for all their cybersecurity needs.
If you offer cybersecurity services to small to medium businesses and want to learn more about how you can grow your revenue by offering cyber insurance, learn more in our free ebook.