Contact Us

3 Reasons Embedded Insurance is a Huge Opportunity for Businesses

By The Boost Team on Oct 6, 2021
7 min read
how embedded insurance can increase your business revenue

When businesses that provide digital goods and services think about growth, they probably don’t think about insurance - but they should. “Insurance” might call to mind a complex, largely offline business, but the reality is that modern consumers’ behavior and expectations are driving rapid change in the industry, especially for the embedded insurance market. Over 60% of US consumers have said they prefer to buy insurance digitally, and just as many are happy to buy from non-traditional insurers1. In the US market alone, embedded insurance is opening up billions of dollars in opportunities for new entrants. 

What is embedded insurance?

Most people are familiar with embedded finance, whether they realize it or not. If you’ve ever used a meal delivery or a ride-sharing service, you’ve used an embedded finance system. The meal delivery company likely didn’t develop its own payment processing system from scratch - it probably integrated with a fintech company that already had the technology. You were able to seamlessly make your payment for the service without ever leaving the app because the payment-processing tech was embedded in the app experience.

Embedded insurance follows the same premise: a business offers an insurance product, usually at the point of sale, and the consumer can buy it within the same experience as the rest of the company’s products. This creates opportunities for companies whose core product or service isn’t insurance, but that consumers would benefit from insuring. The point when the consumer buys the product or service is a natural (and convenient!) time to buy insurance as well. 

Embedded insurance examples

An embedded insurance example might be a televet provider offering pet insurance on their app or website. A consumer could set up a virtual vet visit on their mobile device, and then be offered insurance to protect their furry friend’s health, right on the same page (and from a source they already trust when it comes to their pet). The consumer could then buy the policy in a few clicks, without ever leaving the televet’s brand experience. This is different from the more usual click-through partnerships with insurance, also called affinity partnerships. In the affinity scenario, the televet might have a button for getting insurance on the site, but clicking on it would only send the customer off to the insurance partner’s signup experience (with the televet essentially just acting as a lead gen channel for the insurer). The customer buys the insurance product from the insurance company directly, who then manages the relationship (for better or for worse).

With digital embedded insurance, the entire purchase experience takes place in the televet’s front-end environment, with the televet’s branding. The televet also continues to own the relationship and benefits from the consumer’s continued brand loyalty.

It sounds simple, but it can make a big difference for your top and bottom line, along with your customer satisfaction and retention.

Here are three key reasons why your company should be thinking about adding embedded insurance to help grow your business: 

Reason #1: Embedded insurance offers significant potential revenue growth

The single biggest reason to consider offering digital embedded insurance? It’s a very significant financial opportunity.

Insurance creates new recurring revenue streams.

Your customers will make regular premium payments to keep their policies active, which translates into regular income for your business. And recurring revenue builds value for your company besides just the money itself - regular, repeating income streams are exactly what investors and shareholders like to see.

Selling more to your customers increases their engagement and your retention rates.

The more your customers buy from you, the more likely they’ll keep buying from you. Adding insurance products increase your stickiness as their brand of choice - both by strengthening your relationship with the customer, and increasing their switching costs. This has benefits beyond just increased ARPU; Bain & Co. famously posited that a 5% increase in customer retention can boost profits by as much as 95%.

The insurance market is huge.

In 2021, the US property & casualty (P&C) insurance market is projected to take in $700B in gross profits. That’s an enormous sum coming in just from insurance, and a considerable amount is open for new entrants to tap into. Despite its size, the insurance market is ripe for disruption, because... 

Reason #2: Traditional insurance isn’t meeting modern consumer standards

For many consumers, the traditional insurance-buying experience just isn’t working any more. Why?

Traditional insurance is impersonal and frustrating.

The explosion of personalized services over the last decade has raised the bar on consumer expectations, and traditional insurers aren’t meeting it - as reflected in traditional insurers’ often-low NPS scores. A one-size-fits-all, take-it-or-leave-it approach isn’t compelling to the modern digital consumer.

Signing up is hard.

If a consumer does want to buy traditional insurance, providers don’t make it easy. The insurance industry is still largely dominated by old-school analog processes, requiring phone calls, printed and scanned forms, or even faxes (and nothing adds friction to a signup flow like needing to stop and google where to find a fax machine). Making things worse, the process itself tends to be a disjointed mix of multiple UIs, with the consumer required to submit the same information multiple times. This wastes consumers’ time - and increases the odds they’ll just abandon the transaction.

Most traditional insurance products are one-size-fits-all.

With traditional insurance, the policy they offer is the policy you get, regardless of what you actually need. Need pet insurance to help cover your dog’s allergy meds? A traditional policy will likely package that coverage along with coverage for things like cancer and hip dysplasia, even if your dog is unlikely to ever require those treatments. If a company like Equifax gets hacked and costs insurers tens of millions in losses, your neighborhood coffee shop gets hit with a rate increase as if they pose the same risk. This one-size-fits-all approach means that many customers get stuck paying for things they don’t need because it’s the only way to get insurance coverage for the things that they do.

All these problems with traditional insurance add up to a big embedded insurance market opportunity to grow your business, because as it turns out... 

Reason #3: Modern insurance consumers prioritize trust and convenience

It may seem counterintuitive, but companies who aren’t traditionally known for selling insurance are uniquely positioned to win a significant share of the modern insurance market. The opportunity is greatest for digital businesses that provide other goods and services, where protecting those offerings with insurance is a natural fit. So why is your company in such a good place to help?

You know your customers.

You’ve already spent a lot of time and energy acquiring, learning about, and understanding your customers. You know their needs, which helps tailor the right insurance products to fit their life, and you know their preferences, which helps create the right experience. You specialize in serving your customer group, and you understand their needs in a way that a giant, generalized insurer can’t.

Your customer knowledge also allows you to reduce friction in the signup flow. Instead of requiring customers to fill out and send long, involved applications, you can use the information you already have about them to prepopulate the necessary forms and ensure you’re only asking them to provide information you actually need.

Customers want to buy more products from brands they already trust.

One of the insurance roadblocks for modern consumers is that they prefer convenient buying experiences with brands they already use and trust - which isn’t most insurance companies. This is particularly true for younger people. In a recent survey, 82% of millennial customers said they’d want to buy insurance from a “new entrant” (i.e., a company from outside the insurance industry).

Buying a traditional insurance policy often means tracking down and researching products from brands they aren’t familiar with - and as we’ve already seen, the industry doesn’t make this an easy task. For customers, it’s far simpler to obtain insurance from a trusted brand that they already have a relationship with (and also to keep track of the policy once they have it).

New insurance-as-a-service options lower traditional barriers to entry.

In the past, all these advantages still might not have been enough to make adding an insurance offering worth it. Insurance is a highly complex, highly regulated business, and new entrants could expect to take 24-48 months to bring a minimum viable insurance offering to market. For companies whose core focus isn’t insurance, the investment simply wouldn’t pencil out.

Things have changed, however, and so has the business equation. Advances in the insurance-as-a-service space mean that you can now partner with a company that’s already done the heavy lifting on the technology, operations, compliance, and capital required (like Boost!). With the right partner, you can go to market with a co-branded or white-labeled insurance offering in a matter of days or weeks, instead of years. 

If you’re looking to increase your company’s revenue (and who isn’t?), offering embedded insurance should definitely be near the top of your consideration list. With the potential for significant recurring revenue from embedded insurance, increased customer engagement and satisfaction, and an easier go-to-market path than ever before, there’s never been a better time to start.

Ready to get started with embedded insurance?  Contact us to speak to one of our Boost insurance product experts today.

Previous articles
A smiling man feeds a baby a bottle while working from home. The baby is grabbing a fist full of chart printouts from the desk.
Paternity Leave: How Parental Leave Insurance Supports Equal Leave for Families
Mar 6, 2024
For many new parents in the U.S., getting the time off to care for their new child is fraught (and for some parents, simply not possible).  Unlike most other countries in the world, the U.S. has no national requirements for paid parental leave, and so parents are left to navigate a patchwork of options that can vary widely by location and employer. Out of the options above, short-term disability is the most widely available, and the most commonly used solution for paid parental leave. One big problem: in most cases, it’s not available to new dads. Excluding fathers from parental leave isn’t just unfair - it’s increasingly out of step with U.S. families. The average amount of time U.S. dads spend caring for their children has nearly tripled since 1965, and fathers now make up nearly 20% of stay-at-home parents Dads’ expanded role as caregiver is reflected in changing social attitudes as well. In a 2023 survey over three-quarters of Americans agreed with the statement that children are better off when both their mother and their father are equally focused on work and childrearing. Research has also shown a link between taking paternity leave and long-term financial benefit for the family. So, how can businesses support their employees who become fathers, without breaking the bank? Parental leave insurance is designed to make it affordable for SMBs to offer paid parental leave to their employees.  Parental leave insurance is a commercial insurance program; like other types of commercial insurance, the SMB gains coverage by purchasing a policy. The SMB can choose the level of benefit they want to offer their employees, including things like length of leave and percentage of salary covered, and then pay a regular premium based on the selected benefits and the demographics of their employees.  When a covered employee takes parental leave, the SMB can file a claim through their parental leave policy to be reimbursed for the cost of paying the employee during the covered leave period, as specified in the company’s parental leave policy.  Parental leave insurance is a much more inclusive option than STD. Boost’s product, for example, will cover paid leave for any new parent, regardless of whether they are actually giving birth. This includes not just fathers, but also foster and adoptive parents (who are generally also ineligible for STD).  With parental leave insurance, SMBs can offer equal maternity and paternity leave benefits. Not only does this acknowledge and support the role of new fathers in caring for their children, it also empowers families to choose leave that is right for them, instead of making the best of whatever they can cobble together. A parental leave insurance policy benefits the business as well as the employees: Lower expenses. Funding a paid parental leave program requires a business to try to forecast how many employees might take leave in a given year, set aside money to cover those potential costs, and sometimes pay an extra temporary employee to fill in while the parent is out. Buying parental leave insurance means much lower costs overall to providing this benefit.  Predictable costs. One of the more challenging aspects of self-funding parental leave is the uncertainty: it’s impossible to actually know how many employees will become parents in a given timeframe. This means costs can vary wildly from year to year. With parental leave insurance, these unknown expenses are replaced by a regular, predictable premium payment, making it much easier for the SMB to budget around it. Talent attraction and retention. Highly valuable employees are often in hot demand, with many companies competing to hire them. As we’ve seen, paid parental leave is a very desirable benefit, and offering it can help an SMB differentiate themselves as a great place to work. It also helps retain top employees if they become parents. In a recent McKinsey survey of fathers, many reported that “they felt more motivated after taking leave and that they were considering staying in their organization longer.” For insurtechs and other businesses that work with SMBs, offering parental leave insurance provides your customer with an affordable path to supporting (and retaining) their employees who become parents, regardless of gender.  Interested in adding parental leave insurance to your offerings? Get in touch today.
Continue Reading
A businessman types on a calculator while holding a pen. His desk is covered in financial charts.
Build, Buy, or Boost: A Cost Breakdown for Insurance Infrastructure
Feb 28, 2024
A big reason that businesses choose Boost is that we can help them launch scalable, profitable insurance programs much more quickly and cost-effectively than the alternatives. In this blog, we’ll explore the time and cost requirements for using Boost to develop a new program vs traditional build or buy, and how Boost is able to offer a better option. We’ll break it down by the three main components you need for a new program: the MGA infrastructure to support it, the new product itself, and the distribution technology to sell it online. The first step to developing a new insurance program? Being legally permitted to do so. And if you want to create your own product versus just selling someone else’s, your company needs to be an MGA. In this section, we’ll look at the cost and requirements for building a new MGA. There are two big requirements for building your own MGA: hiring the right people, and securing the right partnerships. On the hiring side, you’ll need to build an organization to run a full-stack insurance business. This includes everyone from underwriters to claims administrators to compliance managers to regulatory experts. As you might imagine, this is a significant, ongoing resource commitment, particularly for positions requiring experienced senior employees. On the partnership side, you’ll need to build relationships with reinsurers and other risk capital providers, and with fronting carriers who will allow you to write on their paper. This can be difficult, especially without existing connections. Total estimated cost: $5 million Total estimated time: 2 years When creating an MGA, there’s actually not much difference between building and buying.  You can contract with qualified professionals instead of hiring directly (like using a licensed third-party agency for handling claims instead of building an internal claims team), and work with consultants that specialize in other MGA requirements, but you’ll still need to do a lot of the same things that we saw in the build section. The most important and challenging pieces, like the reinsurance and fronting carrier partnerships, can’t be bought. Total estimated cost: $5 million Total estimated time: 2 years Boost has already invested the time and money in building a robust MGA infrastructure to support our customers’ insurance programs, including:  When you work with us, you can leverage our already-existing infrastructure to get what you need to support your insurance programs right away, for an annual platform fee.  Total estimated cost: $150,000 annually Total estimated time: Immediately available The core of a new insurance program is the product itself: the coverages you’re going to offer, the risk capital to back them up, and the administration to support its operations. In this section, we’ll look at what it takes to create a brand new insurance product from scratch. If you choose to build your product from scratch in-house, you’ll need to hire experienced people to do everything mentioned above, including: Additionally, you’ll need to secure capacity for your product. This is often harder than it sounds, especially if you don’t already have relationships in place with risk capital providers. Particularly in the current economic environment, convincing reinsurers to commit financial resources to insuring a new, unproven risk can be a long, difficult journey.  Total estimated cost: $8 million to set up, with $2 million annually to maintain Total estimated time: 5-6 years If you go the “buy” route for developing your new product, you’ll need to contract out to a number of partners to get what you need, including: Each partner will deliver their piece of the puzzle, but it will be up to you to assemble the pieces and ensure everything happens as it’s supposed to. You’ll need to invest resources in project-managing a complex multi-year, multi-partner project. Additionally, some partners’ contracts may include ongoing fees, or a certain percentage of the product’s GWP. Total estimated cost: $5.8 million + 1% of GWP Total estimated time: 3-4 years If you choose to partner with Boost to create your product, you’ve already streamlined the process considerably. Boost can provide everything you need to build and launch your new insurance program under one roof (in fact, we’re currently the only partner that can).  Boost’s in-house team of insurance experts will work with you on market research and scoping for your opportunity, then develop a product sketch for how to address it. Once you and Boost have agreed on what the new product should look like, our team will get to work developing the forms, guidelines, and other program documentation. They’ll also help you design the program’s operations and claims workflows. When the product is ready, Boost will submit it to our panel of reinsurance and fronting carrier partners. Once we’ve secured paper and capacity for your product, our compliance specialists will start the filing process with the states that you intend to sell in. Total estimated cost: $400K Total estimated time: 4-7 months Modern buyers expect convenient, all-digital purchase experiences, and delivering those experiences requires a policy administration system (PAS) with the right capabilities. In this section, we’ll look at options for acquiring a PAS that can support end-to-end digital workflows. A PAS is a very complex piece of software, in no small part because of varying insurance regulations between each state. To function smoothly, your PAS will need to automatically identify and follow all applicable laws for the state a policy is sold in. This includes areas such as:  The time and difficulty of building a PAS also increases with each additional insurance line that it must support. If you build in-house, you’ll also need to plan for regular updates and maintenance to the software, and ensure your organization has the necessary resourcing in place. Total estimated cost: $2 million annually Total estimated time: 1-2 years If you opt to buy the technology you need, the cost will vary by PAS vendor pricing, and also by the amount of development work necessary to customize an off-the-shelf PAS to support your product and workflow needs. Traditional vendors often charge per-year service costs for your PAS buildout and subsequent maintenance. Newer vendors tend to forgo the large fixed annual rates, and instead collect a relatively low baseline platform fee along with a percentage of your gross written premium. In many cases, however, you’ll also need to separately arrange and pay for the custom dev work to configure your PAS for your products. Total estimated cost: $250k + 1% of GWP Total estimated time: 6 months to customize/implement Boost’s state-of-the-art PAS is at the heart of our platform, and is pre-configured to support all Boost products. The annual $150,000 Boost platform fee includes access to the PAS - just integrate with your front-end via API, and you’re ready to get started selling your Boost-powered insurance product.  The Boost API was built from the ground up to be easy for developers to build to and implement, reducing deployment times vs. complex legacy software. This includes a design that leverages RESTful patterns, comprehensive API documentation, and permanent access to a dedicated testing environment, at no additional fee. Total estimated cost: Included in the platform fee Total estimated time: 4 weeks deployment Considering if a new insurance program is the right move for your business? Learn everything you need to know with our free ebook How To Succeed with a New Insurance Program. And if you’re ready to get started with Boost, get in touch today.
Continue Reading
A stylized concept image  that shows a person working on a laptop, with various security and internet iconography superimposed over it.
3 Reasons Cybersecurity Firms Should Offer Cyber Insurance
May 19, 2023
Cyber threats are on the rise, and businesses of all sizes and industries are at risk of significant financial losses and reputational damage in the event of a cyber attack. While SMBs are regularly targeted by cyber criminals, however, it can be difficult for them to secure cyber insurance coverage that meets their needs.  For cybersecurity firms that serve SMBs, this is a great opportunity to expand your business by offering cyber insurance. In this blog post, we break down 3 compelling reasons why cybersecurity firms should offer cyber insurance to their clients. Cybercrime is rising across the board. In 2021 the FBI's Internet Crime Complaint Center received 845,000+ complaints, with total losses that exceeded $6.9 billion. 2022 had the second-highest number of data compromises in the U.S. in a single year, and the total cost of cybercrime is predicted to hit $8 trillion by the end of 2023 (then grow to $10.5 trillion by 2025) As frequency has grown, so has the cost to individual businesses. The average cost of a data breach for businesses in the United States reached a staggering $9.44 million in 2022. These kinds of unexpected costs would be taxing for even a large, highly profitable enterprise, but they can be devastating for small to medium businesses. Some never recover.  Your customers need a way to safeguard their operations from the harmful consequences of a cyber incident, and cyber insurance can help.   Cyber insurance protects individuals and businesses from digital risks such as data breaches,  phishing attacks, and other types of cybercrime. It usually provides financial coverage for expenses related to recovering from a cyber attack, such as legal fees, data recovery, customer notifications, and reputation management. It offers a safety net that allows your customers to mitigate the financial burden and operational disruptions caused by cyber incidents and provide some relief while they recover and rebuild.  With the increasing frequency and complexity of cyber threats, cyber insurance has become an essential component of any comprehensive risk management strategy for all businesses. This creates an opportunity for you to offer your customers a solution.  With approximately 33 million SMBs in the United States alone, this segment represents a significant portion of the business landscape. The insurance industry as a whole is also quite substantial, with P&C premiums totaling over $710 billion in 2021. Providing comprehensive cyber insurance lets you tap into this market, and creates the opportunity to generate significant revenue streams while filling a critical gap and meeting SMBs’ legitimate needs for cyber insurance protection.  Cybersecurity firms are already at an advantage in the market. Because cyber insurance is so aligned with your core business, you’ll be selling to your existing customers. Younger buyers in particular have reported that they prefer to buy financial products like insurance from brands they already know and trust, rather than a traditional provider. Since you already have a relationship with your customers around protecting them from cyber threats, buying their cyber insurance from you is a natural choice.  Expanding your business and adding new products can be a significant (and expensive) undertaking. But an important aspect to remember with cyber insurance is that you won’t be marketing to new customers. Instead, you would be selling to the same audience with whom you’ve already invested time, effort, and money. Not only does this streamline your sales and marketing processes, but it also allows you to generate additional revenue without incurring new customer acquisition costs. By weaving cyber insurance into your current marketing efforts, you can seamlessly expand your service offerings and build additional revenue per client.  Providing insurance to your existing clients can also help boost your customer retention. Insurance is a very “sticky” product with an average 84% customer retention rate. The additional touchpoints can help keep your brand top of mind, and the valuable protection your customers buy from you is another differentiation point against the competition.   By strategically integrating insurance into your product lineup, you can boost your revenue, strengthen customer loyalty, and further position yourself as a trusted partner for all their cybersecurity needs.  If you offer cybersecurity services to small to medium businesses and want to learn more about how you can grow your revenue by offering cyber insurance, learn more in our free ebook
Continue Reading